Today we continue our Dynamic Women and Their Career Series with Nora Jordan. Jordan is a young entrepreneur and Emerson College graduate passionate about keeping a healthy local economy through small local business. She is the president of the new DJ and entertainment company DJour Entertainment. Follow Nora's adventure on her personal twitter @NoraJordan (link: twitter.com/norajordan) and like DJour on Facebook for updates www.facebook.com/djourentertainment.
I can usually equate my life to an old riddle: A man is driving his son to school. They get into an accident and the man dies. The son is rushed to the hospital and when he arrives for emergency surgery the doctor says "I can’t operate on this boy, HE’S MY SON!" ...How can this be?
How can this be? Throughout my life, I’ve heard this question countless times. When I was 16 years old I got into a car accident driving my dad’s 15 foot long Ford work van. I collided with a small Kia 4-door sedan. The police officer who was investigating the situation assumed I wasn’t driving the van. I’ll never forget the look on his face when I corrected him, “You were driving that?” Surprised and incredulous, he double checked.
Let's be honest, that was not the first time I would see that face throughout my career. I started to get that same face from a lot of people when I started DJing on the Spirit of Boston during my college years. Most tables of guests are surprised when I tell them my role on the boat: “You’re the DJ?!” I get a lot. But let me tell you, there’s something satisfying about stepping outside of the normal gender role and getting that look.
When I started the job I never even considered that I was making any kind of a statement about women, I was simply doing something I loved. But as it turns out, DJing is an industry in which you don’t see too many females.Most industries have a gender association. We have been taught to categorize and create stereotypes and somewhere through that socialization, we’ve tagged DJs as males. Maybe this is because DJ’ing is a position of power. But you know what? Women are powerful.
Throughout college I wanted to start my own thing, be my own boss. I had a lot of ideas (still do), but the one that I chose to pursue is to bring femininity into the DJ industry, starting in Boston and eventually expanding to other markets. DJour Entertainment is the manifestation of that idea and exudes femininity through its voice, look and overall personality. Another goal I strive for with DJour is to create a brand in the industry, something the private events DJ industry lacks. There are a lot of companies, but few brands with distinct personalities.
Women must support one another in endeavors like this. I wouldn’t be able to achieve this if it weren’t for my team mate, Sami Ray Siegel. She has designed the branding that represents DJour including the defining logo, and all the colors and fonts and spacing that goes on everything we produce. In April I competed against 13 other student entrepreneurs with great ideas in Emerson College’s Entrepreneurship Exposition and received second place for DJour’s business plan. That launched me off and from there the momentum has been tremendous!
The daily life of a DJ isn’t simple. Everyday that I work on DJour Entertainment which includes e-mailing media outlets for press coverage, updating my social media and web presence, seeing what’s being written about the DJ industry locally and nationally, looking into new music, attending networking events, practicing mixing and using my equipment, and other small step that make up the bigger picture of DJour Entertainment.
Beyond being a female in the industry I want to be amazing at what I do. So for all the ladies out there who want to be a mechanic, farmer, or architect and for all the gents who want to be in childcare or PR; please don’t let these norms, stereotypes, and habits hold you back. Don’t be afraid to get that look or that question, because you might find some satisfaction in it, like me!
Now let's go back to that riddle: A man is driving his son to school. They get into an accident and the man dies. The son is rushed to the hospital and when he arrives for emergency surgery the doctor says "I can’t operate on this boy, HE’S MY SON!" ...How can this be? Get it yet? ...The doctor is his MOTHER!